"My daughter has sensory processing differences and this is the first toy that's kept her engaged for more than 10 minutes. The texture is everything."
JelliBlox - Soft Gummy Building Blocks for Kids
JelliBlox - Soft Gummy Building Blocks for Kids
Safe to chew, step on, and throw
20 minutes quiet. No harmful screens
100% safe & recycled materials
Squish, stretch, build — repeat
Couldn't load pickup availability
insured, worldwide shipping
JelliBlox - Soft Gummy Building Blocks for Kids
our age recommendation
our age recommendation
Age 2 and up. Pieces are large enough to be safe for toddlers and engaging enough to hold the attention of children up to 6–7.
our promise to you
our promise to you
We're confident you'll love your jelly blocks. If you're not 100% satisfied, contact us within 60 days for a full refund. No questions asked.
Your toddler's building blocks are either dangerous, boring, or both.
Hard plastic Lego = landmine on your floor. Every parent knows the 2am barefoot moment. It shouldn't be part of the deal.
Cheap blocks break apart. Your kid gets frustrated when pieces snap, crack, or lose their shape after a week.
Most "educational" toys don't actually hold attention. They sit in the box after day three because there's nothing tactile, satisfying, or genuinely interesting about them.
Sensory toys are expensive or ugly. You either pay a fortune for Montessori-approved sets or you get garish plastic that doesn't do anything.
Soft. Squishy. Genuinely educational. And completely ouch-free.
Our Soft Jelly Blocks are made from ASTM-certified flexible silicone — squeezable, stretchable, and impossible to step on in pain. They're not just safe. They actively support your child's development through sensory play, fine motor skill building, and open-ended creative construction. And because they're soft, toddlers feel zero frustration — they can build, pull apart, squish, and rebuild without pieces snapping or hurting their hands.
beware of dangerous replicas
we are aware of chinese-based copycats with dangerous replicates, here's why you shouldn't fall for them:
| Noscove | Chinese Copycats | |
|---|---|---|
| BPA-free certified | ||
| Won't break or snap | ||
| Suitable from age 2 | ||
| No choking hazards |
what our customers reported after 30 days
the numbers
96%
96% — Child engaged for 20+ minutes in first session
93%
93% — Parent reported reduced screen time requests
89%
89% — Said construction quality exceeded expectations for the price
Statistics based on a user survey from the first 2,000 customers
FAQ's
What age are they suitable for?
What age are they suitable for?
Age 2 and up. Pieces are large enough to be safe for toddlers and engaging enough to hold the attention of children up to 6–7.
Are they actually safe if chewed?
Are they actually safe if chewed?
Yes. BPA-free, non-toxic silicone certified to ASTM and CPSC standards. They're tested to withstand exactly this.
Will they lose their shape over time?
Will they lose their shape over time?
No. The silicone material is highly durable and retains its shape and texture even with daily heavy use.
Are they easy to clean?
Are they easy to clean?
Yes. Warm water and mild soap. They're also dishwasher safe.
Do they work with other building block sets?
Do they work with other building block sets?
They're a standalone system designed to connect with each other. They don't connect with hard plastic systems like Lego Duplo.
What's in the box?
What's in the box?
40 pieces in assorted colours (blue, yellow, pink, purple). International warranty included.